Dominating a competitive market like whitewater rafting and fishing in Idaho 83549 area, or anywhere else, is not that hard: it is not just one thing, you need to get everything right, and nobody else is going to do that.
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In order to do business with Government, Military, Energy, Food Service and other regulated Industries, you must obtain a certification related to Quality such as ISO 9001 or that related to the Environment such as ISO 14001.
My clients for many years, Qualaco ISO Quality Systems offers PECB certified training courses related to Quality, Safety, and the Environment.
“Qualaco ISO Quality Systems Trainers are not just ISO Auditors, they have over 50 years of combined experience in implementations for Quality, Environmental, and Safety Programs. Bringing real life situations into the classroom provides a much more beneficial and rewarding training for those taking the courses. PECB certifies training courses based on the ISO/IEC 17024 standard. PECB assesses not only the quality of the content of the training course, but also the processes that supports it, such as the qualifications of the training developers, the validity and effectiveness of the training methodology and the course material update process. For more information on PECB please visit https://www.pecb.com/. In addition to our public course offerings, Qualaco ISO Quality Systems can also provide training at your location. Please submit a request to marie.giordano@qualaco.com or lori.lyerly@qualaco.com for onsite training availability.
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What follows is a full disclosure of who I really am, beginning many years ago, when I had my own broker-dealer in Albuquerque NM in 1985, without knowing that I needed the permission of the local Patron to do so:
Ladies and Gentleman, it is with great sorrow, and the urgency to avoid having what happened to me, happen again, to you, that I share with you this compelling story of the huge potential of a start-up venture which almost achieved greatness in the last five years, and is now a complete loss: The story of Coracle Incorporated, formerly known as Oregonfreeads.com, and Ads for Free, Inc.
Oregonfreeads.com was formed as an Oregon corporation in 2001 in Springfield Oregon. My name is Israel Rothman, and I started the company to pursue an idea that my employer could not understand: a way to automate my job.
I had been in fleet and Internet sales for a local auto dealership for years, and had become proficient in achieving search engine placement for my employer.
As the Internet became more and more competitive, my job became harder and harder to do, requiring me to build mirror sites linked together and employ all sorts of tricks to achieve first page organic placement: my idea was to automate this process by giving away free ads and auctions; using the user input to do my work for me, and build link-popularity and submission activity which would cause the marketplace to move through the website: oregonfreeads.com. I had some rudimentary scripts written, and began selling sponsorships of categories to local businesses.
Within a year, we had over 50 companies stuck to the top of the search engines for their chosen words, and we realized that we could actually guarantee results for chosen key word searches. We decided to offer a money-back guarantee; we bought adsforfree.com for $800, and we went nationwide by way of a strategic alliance formed with Real Estate Magazine (RISMedia.com) which put us ‘on the map’ as a provider for the Real Estate Industry, which, at the time, was the only market really ready to understand such a product.
Believe it or not, people in those days would scoff at the idea that was even legal to do this, which now, as you know, is a multi-billion dollar industry just a few years later: where SEO (Search Engine Optimization) has blended with and become mainstream advertising.
It was a wonderful, fun company that everyone loved; we grew to over one million in sales by the fourth year, with over 500 customers all over the US that we kept on top of the search engines’ organic results.
Unfortunately, capitalized on only 110,000 in private placement money from the sale of company stock, we were grossly undercapitalized for such volume; and changes in the market required changes in our programming we needed to capitalize.
I found a group of real estate investors in the San Francisco area who offered to back us. It seemed like a good fit; they had deep pockets, and understood, we thought, what we had.
The unfortunate events of the last year are the result of that investment.
I certainly am not without blame; I was very tired after working very hard to get through the start up; the company had grown beyond my ability to manage it: there was infighting, and other impending problems; so it was mutually agreed by all that there would be a change and the new investors would participate in management. What happened next, although very common, was an absolute disaster, resulting in huge loss and business failure: please be mindful to avoid these mistakes: as it could happen to you, in your business, and it will, if you let it:
The beginning of the end:
Mistake number one: stop listening to the guy who knows the market and the product:
Immediately when the investors gained complete control they removed me from all activities; they stopped listening to me about what needed to be done on the back end (programming) and the sales effort, assuming that the programmer (whom I had given stock to during the start up) knew best about the programming, and that they (although they barely knew what SEO was) knew better how to market a company this size.
Mistake number two: change everything at the same time:
They changed the name of the company, changed the way of selling it, watered down the product description; all at the same time: they were so sure of themselves with all their money and ‘expertise’: they saw no need to be scientific about it.
Mistake number three: over-spending:
Indeed the company had huge potential, and they intended to invest a lot; but to move the company to Newport Beach, and add on over $30,000 per month in non-income producing executive salaries was a mistake so early in the process.
Mistake number four: listen to the Tech department over sales:
They were so sure that the multiple experiments they were conducting at the same time would work, they figured they did not need to worry about sales, and spent huge amounts of money on technology which, while it is very cool, did nothing to drive sales, and used up valuable capital.
Mistake number five: hire the wrong people:
They brought in a marketing director who was insulated from me (they were afraid I would tell him things they thought un-important) unfortunately, although the guy was qualified, he knew nothing about our fast moving, constantly changing marketplace: and the learning curve was extremely expensive.
Mistake number six: do not promote from within:
Massive housecleaning and turnover is common in these cases: but they actually brought in people who were not qualified, and installed them on salaries above people who were the backbone of the company: a top-down management style which caused a lot of in-fighting and jockeying for position; and all kinds of deceit from people trying to cover their own asses rather than do the right things.
Mistake number seven; when things are not working, ignore it and keep going:
Although they never hit any of their projections, and although all this had been predicted by yours truly in the only board meeting he was ever allowed to attend, they just ignored these discrepancies and stuck to the experimental plan: isolating me more when I protested.
Mistake number eight; when the business plan isn’t working; spend more!
Although we kept running out of money due to all these mistakes, they would not change course, and just kept loaning the company more and more, going deeper and deeper into debt: the almost debt free corporation one year ago, is now in debt over $600,000.
Mistake number nine; when things are bad, rip off the salespeople:
No longer able to explain the missed projections, unable to raise more money, the started changing the sales compensation plan trying to increase the margins: everybody knows what happens when you do that.
Mistake number ten; tell everybody that everything is ok, and keep going farther beyond the point of not return.
When they could not pay the employees, the made excuses, and kept digging.
If there is a moral to this familiar story of all the classic mistakes being made at the same time, it is this:
Stuff changes; in life, in business, in the marketplace: when things aren’t working, consider changing course; and when they are, be reverent and careful about changing anything, and do it carefully, slowly, scientifically.
I am a lifelong entrepreneur, and this goes with the territory; I am happy to be alive, living in America, and to have another chance ‘at bat’.
But I have lost everything again, and five years of hard work, and it could have been avoided; and it could happen to you, faster and easier than you ever imagined.
Israel Rothman, Starting over!
I have more business experience than anybody you know.
Israeli Rothman 541-982-9291 Semi-retired and available.
Whether you are like me, and have only a small check monthly and a side business, or even if you have some assets, but want to live well in a beautiful climate and surroundings, and enjoy the rest of your life; you will need to find a place where renting or buying is inexpensive, and there is a good mix of people to hang out with.
I have traveled these United States from one end to the other looking for a place to land that would satisfy my requirements. I am healthy, and I have a very limited income that I can count on. Here are three amazing places in the northwest where living is inexpensive, the climate is wonderful, and surroundings are perfect:
Riggins is a city in Idaho County, Idaho, United States. It is nestled deep in a canyon at the confluence of the Salmon River and the Little Salmon River in west central Idaho
Yakima is a U.S. city located about 60 miles southeast of Mount Rainier in Washington. Yakima is the county seat of Yakima County, Washington, and the state’s eleventh largest city by population.
WordPress is the worlds largest open-source blogging platform: and the most versatile, more user-friendly solution: a blog like this one can be literally setup and functional in as little as five minutes…
However, like anything on the Internet, if it is not optimized properly, it is a waste of five minutes.
If it is done well, it is perpetual traffic for free, targeted traffic looking for exactly what is to be found.
The content needs to be compelling, but even if it is, if it is not attractive to the eye, and is not optimized properly to be found and seen, it will not feed it’s owner.
This is why a free blog, no-matter how easy and simple it is, is usually a complete waste of time. The average learning curve for a novice to do these things well takes years, and most will never get there, before the proverbial “cheese” moves again.
Real advertising, and that is what this is, is a moving target. The target constantly changes, and so does the weapon, the arrows or bullets, the technology, and the marketplace. Free advice, more often than not, or a free website at WordPress.org or an inexpensive dumbed-down one at Weebly.com, or the like; is worth exactly what you pay for it; or worse, it leads you into a dead end of complexity and dysfunction.
On the other hand, one good blog post distributed properly, can generate 100 or more unique visitors per day immediately, translating into one or two sales per day with the right call to action.
To further complicate this issue, servers are identified and categorized by the authority (originality) and authorship of the content generated from that server, so that poor hosting, with novice, poorly optimized, Spam sites, and too many of them on one machine, slow loading, are all factors that shoot the would-be novice entrepreneur in the foot before even getting started.
Without the training, professionally maintained code base on dedicated hosting, and support that we provide, you cannot compete, not with me, not with my bloggers, and not with the behemoth lead generators who control many broad three and four word search terms (SRPs) pages deep on organic and mobile.
Anybody can do this. It is $300.00 per year for training, support, co-operative advertising, and an instant income for those who can follow instructions:
To promote your primary business, to have a side business, to supplement retirement income, or to make a living from home starting tomorrow, you cannot beat my system.
We can change the world with belief and New Media!
Dominating a competitive market like whitewater rafting and fishing in Idaho 83549 area, or anywhere else, is not that hard: it is not just one thing, you need to get everything right, and nobody else is going to do that.
Get a quote, right now, online:
