Last years’ guide was about 1001 ways to make a living.
But this year, we do not have time to try things out and play around. The timing has never been better to launch you new career of being yourself well. The time is now to begin.
Myself, I have done every lousy job imaginable, from digging a ditch, to working with nasty chemicals, to working underground breathing diesel smoke. I appreciate what I have been doing since I quit my job and printed up a homemade business card in 2001, and never looked back, over $10M in sales and 15 years ago. I appreciate this so much, that I have dedicated my life to helping you do it too:
1. Simply blogging about what you love and care about
It is not that hard. You need something to talk about; anything, from gardening to dating to a specific specialty, to fashion, to technology..whatever you like to talk about. Whatever that is, do it, do it online, do it optimized well, do it daily or weekly. Whatever it may be, somebody shares your interests. If you follow a few simple instructions, you will build an audience. Somebody, some business, some politician, some enthusiast or entrepreneur, will want you to pay to reach that audience. If you do it with me helping and training you, your audience becomes part of ours, over 20,000,000 who we can prove we that we have influence with here, and you can also offer that to your advertisers, and mine.
2. Take over as a new media agency; local news and networking for a town, or niche. I have a network if independent content marketers, with 90% of the money going to those who do the work.
3. Use affiliate links, and passive revenue models to monetize the blogging and social media marketing and profiles that you must do anyway to promote your primary business – get paid for marketing instead of paying for it.
4. Fire your boss, hire yourself, as I did 15 years ago, and go into business for yourself. The only question is, other than the blog and instant rankings (which you can buy here from me with training and support for $300), what is your excuse to stay in that bondage of a job you hate, now that you have an alternative?!
In 2016 it is not good enough just to have a template website, no-matter how beautiful it is.
If you must compete in as competitive a local search market as Denver Colorado MLS Listings Google Search, these searches are all but dead, populated by behemoth lead generators like Realtor.com and Zillow.com and Trulia.com, and the larger franchiser sites themselves; and also populated by your peers, competitive agents and brokers A-Z.
Traditional Real Estate Marketing and Advertising is a high stakes game involving larger and larger advertising budgets split between an assortment of these lead generators, with questionable and constantly changing value statements, and niche marketing and detective work to find leads.
Understandably, the consumers of real estate services, the homeowners themselves, want to deal with largest brokers, and not be filtered through lead generators, who cause them to be contacted by 7 salespeople at the same time, with competing and confusing offers during an already stressful ordeal, although that is exactly what they find when they run broad searches, even neighborhood searches, and do their research within an area.
Now things have changed: enter new media, local search, content marketing, PPC (paying more than anybody else per click until your money runs out), PPL (Pay per lead to these same lead generators), PPA (pay per action to lead generators), pay per column-inch Print advertising (newspaper, local print, yellow pages, visitors guides) and the cost of entry becomes formidable.
So how do you reach more and more prospects, generate more and more traceable leads and hits and phone calls, and eventually reach everyone in town on a smaller budget?
One way to compete is to sponsor the largest social network and Facebook group in your town or niche, and build your own, local, niche, and/or topic specific audience using New Media – in other words, become the media.
Most of the Internet is populated with duplicate, regurgitated, repetitive spam, which nobody is looking for. But little of this is seen by anybody, because Google and the others have found ways to use software, and user feedback from social media, to filter the cream to the top, and rank only the source of original and relevant, up to date information.
Enter “Content Marketing” and “Social Media Advertising” – user-generated, user filtered media, which has become our largest source of news and networking, in order to avoid the very spam described above. You see, behemoths don’t do anything original, everything they do is templates, duplicate content, funnels, and noise that the modern consumer can find ways to avoid. What I like to call “gatekeeper media”, is where distribution is used to compel a charge for admission. New media, instead, is free media, arranged by merit. Creating this merit, and rising to the top as the cream mentioned herein, is cumulative, and effective, if you have the right strategy; and it does not require a huge budget. What it requires is expertise, originality, the right strategy, link authority or a budget of as little as $300 per year to $299.00 per month to achieve cumulative market dominance over a period of time; steadily increasing relevant leads, generated organically; from ethical and positive activities.
You would be amazed to know how easy it really is to do this, because people are lazy, and short sighted, not original, and not giving. You can stand out from them, rise to the top, and shine. Like my client for a while here; Tom Reed of Legacy Real Estate in Denver.
Tom has survived, and even thrived, is this competitive market over the years, because of merit. By combining judicial spending on traditional channels, with leverage, reach growth, and contact and reputation management aided by modern New Media Content Marketing in Denver CO, Tom Reed has operated his Legacy Real Estate Brokers independent Brokerage for many years that I know of – and survived the big short to emerge into this Hot Colorado Real Estate Market of 2016. Tom does a lot of marketing, on and offline, and all of it is enhanced by such modern strategy.
I can market your related services, enhance your value statement, and monetize your New Media Marketing efforts with Advertising Revenues, while you build your Internet Presence with every post:
I can create organic rankings for you for any search, without any spam or SEO tricks; without breaking any search engine or social network rules. Initial consultation is free 541-982-9291 – for Bricks and Mortar Retail Stores SMO, Hospitality Industry, Real Estate Industry, Law, Medical, Consulting, Professional Services, Auto-related: Social Media Advertising Agency, Organic Search Marketing
We have been writing yearly Guides since 2008 about how to be a new media advertising agency NICHE CONSULTANT for any location or niche market, and how such an agency can promote and feed it’s clients’ businesses without or in conjunction with other spending.
Hear are two real life examples if how very talented people are using their skills to promote themselves and clients by so doing:
I have personally watched Christie since 2010 – before she was the huge success that she is now: you could have blown me over with a feather when she told me what she was going to do – then she did it! Her success is amazing, and her cause – well now it is mine too!
Christie Hsiao, Founder and CEO of SERENITY MEDIA GROUP, a global entertainment company devoted to creating high quality film, TV, and digital media projects that uplift and inspire. Serenity uses fun, engaging popular fiction and non-fiction projects to educate, provoke thoughtful inquiry, and spread positive messages. What sets Serenity apart is the resources and relationships Christie has cultivated within the China/US industry.Christie’s business sensibility and strong working relations in US and China entertainment industry which has given her the vision to create quality entertainment that is uplifting, international in scope, and catalyzes change. Christie believes in the unique power of a story to raise awareness and to compel societal transformation. She serves as creative director for all of Serenity’s projects, as well as overseeing all aspects of marketing strategy, business development and expansion.Christie Hsiao is a known forward thinking executive today with a vision to connect and uplift people of all ages and cultures around the world. As a liaison between US and China, Christie has established a myriad of working relationships with key players in Asia and US. She works with top executives and major companies in film, TV, music, art, publishing, merchandising, concerts/events, branding and marketing. With Christie’s network and resources, she is known to create win-win relationships and innovative solutions.The specific combination of Ms. Hsiao’s Western business sensibility and strong working relations in Asian entertainment industries combine to uniquely position Serenity Media Group as a bicultural conduit between Asia and US markets. Ms. Hsiao has produced independent films and worked with industry executives, including:
The examples above are our social media advertising agencies in Los Angeles and Las Vegas, with their own businesses, own niches, and also everything that we sell to offer.
Their rankings on Google and the social networks, are my doing from an SEO, SEM, and SMO point of view, enhanced by the high quality of their content.
In 2016, our over 100 groups and agencies will become a force to be reckoned with – the largest network of independent new media consultants in the world, practicing my own content marketing methods to dominate new media.
Don’t stay out there in the wilderness, lost in oblivion and working alone! You can have it all at !
New Media Markets| Transmedia | Entertainment | Digital Media
Perhaps now that I have a documented, provable audience of over 20 Million whom I have influence with, 15 years later; perhaps now you are ready to listen:
The New York Times reports that a pair of ad agency-owned research firms—Interpublic Group’s IPG0.70% Magna Global and Publicis Groupe’s PUB ZenithOptimedia—are both confident that digital media is set to surpass TV on ad spending within only a few years.
Try to get this: you now see Superbowl class advertising and mainstream copyrighted content all over YouTube and Facebook videos. Fortune 500 advertisers are all over social and mobile media; so…now do you get it?!
Let me break this down “Barney style” for you: new media is manufactured by the users, filtered by the users, owned by the users, and influenced by the users. These can be done on purpose by what is now called “Influence” and “Content Marketing” or “Social Media Marketing”
You once got your water filter from a door to door salesperson. Now you can buy two with a pitcher at Walmart for about $13.00. So it is with new media – the dumbed-down, hard pitch methods of what I like to call “Push Media”, in other words media that is controlled by the media, by distribution or by big money, is shrinking. User-based media is exploding in a parabolic curve. According to this amazing 2016 article from smartinsights.com:
Annual growth continues apace, particularly in the number of mobile social users, which hit 17% last year.
Asia-Pacific is driving much of this growth, which internet usage rates high and number of active social media users increasing 14% on the year before.
When looking at the world by number of internet users, it really rams home the importance of East Asian and South Asian markets. Digital offers new opportunities to reach these people, although as always cultural differences are considerable challenges to international marketers.
October 2015 update – US Social media adoption..
US consumer technology adoption specialists Pew Research Center released a new set of data on US Social Media US on October 8th which shows the latest social media trends and how far it has permeated society. Looking at data from the past 10 years, it charts the meteoric rise of social media.
10 years ago on 7% of the US population used one or more social networking sites. Now that figure has increased almost tenfold, to 65%. Of those who use the internet a massive majority of 76% of American’s use social media.
Social Media has grown massively, but it’s growth is now starting to plateau. Interestingly the over 65s segment are now driving growth, as other age groups have plateaued completely and use is hardly growing it all. Among the 50-63 age cohort, use hasn’t increased since 2013.
The most popular social networks worldwide in 2015?
Here is the latest Global Web Index summary in January 2015 (the most recently published) showing social network account ownership and active usage. It’s useful to have both since it’s the active social media use statistic which really shows the potential of a platform. Although Facebook is no longer growing at the rate it was based on the previous chart, its clearly the number one.
The popularity of Facebook, Twitter and Instagram are expected. You can see that Facebook is most popular in terms of active use – other charts in the report show it scores well in terms of frequency.
Social network popularity by country
This is a great visualisation of the popularity of social networks based on the interviews in the GWI report. If you pick out your country it’s probably way behind the countries in which these four core social networks are most popular. Indonesia, Philippines, Mexico, India and Brazil are in the top 10 for each with significantly higher levels of use than the US, UK and European countries.
The fastest growing social networks?
Which are the fast growing networks? Well, through 2014 Pinterest, Tumblr, Instagram and LinkedIn had the biggest growth, so we can expect this has continued into 2015. So, if you’re not actively using these networks for marketing, this could be a missed opportunity. This chart doesn’t show Reddit, which is another network that is growing rapidly.
"I am not a computer nerd or geek; in fact, when it comes to the new technologies, I am rather remedial.
But I do know that I was never the type to go to cocktail parties to try to drum up new business. Israel
has managed, in spite of my being a remedial techie, to give my business a boost through his efforts and
natural talents. The increase in my business has been remarkable. He has given me the ability to reach
out to people throughout the country and interest them in my services without my having to leave my
office. For that I am extremely grateful.
Mr. Rothman: It is a week late but here it is. I mean every word of it. Linda"
In this episode of The Secured Entrepreneur Show you will learn how you can quickly be on your way to raising all of the capital you need to get your ventures started.
It is important for entrepreneurs to be educated about the business entity that they choose to operate. Aurorah Dey Consulting University (“ADC University”) online courses provide the necessary information that every entrepreneur needs to know before forming …
Israel Rothman is the number one ‘internet advertising consultant’ according to Google organic search, and Uplog.org is also the number one ‘local news advertising agency‘ . Times are changing, and there is almost nothing that we cannot achieve on purpose, without breaking any search engine rules: as a team producing real content. Our newsletter is the number 1 B2B Home Business. We have the power, the numbers, the rankings, the momentum, and the know-how.
You can go into any business right now, and become your own lead generator! These are the necessary steps to out-compete anyone on and offline. By doing the right things listed below, and becoming THE MEDIA for your topic, you will need no other advertising:
Start a blog – but not just any blog..A blog is simply a modern website, that can be edited and updated at will by it’s owner. A “Free” blog on WordPress, Blogger or any public platform is a bedfellow with broken and unrelated content, rendering it impossible to achieve authority and rankings from such servers. WordPress is over half the web, and free – but you will need self hosted WordPress to get results – and a behemoth host like Bluehost or Hostgator or Godaddy will not work – this is why we recommend Mochahost.com, which includes CPanel at minimal cost. Industry specific blogging platforms like Activerain.com, are designed to promote AR, not the agents, causing their local pages to outrank agent websites even for proper name searches, bringing up instead a page populated by competitive peers a-z – not good.
Make it convert – Install Google Analytics to track everything. Do some test marketing by spreading your message around to some of these groups. when your “bounce rate” is down around 60%, you are ready to go to market. You can track visitors behavior to tweak your settings and message until it converts. Now you are ready to really market!
Optimize each post, each image, each video, each profile for search with a clickable telephone number: start good habits now, and watch as your reach, influence, link authority, and organic traffic grow with each well optimized post.
Create your social profiles, groups, and audience: at the very least, you need perfectly optimized profiles on Pinterest, Facebook, Linkedin, Google+ and Twitter. It is best that your visitors can join, give up an email address, login with any of the big four social networks, and add their friends and contacts; rate posts, etc.
Post at least weekly, new, unique in all the world, perfectly optimized, real content originating from and linked back to (with anchor text) your WordPress blog, and watch as your reach, influence, and traffic build with each post.
Are you ready to get started? Do you want to make some money?
Our Texas Bloggers and Agencies:
I have the power, the numbers, the rankings, the momentum, and the know-how…
Last years’ guide was about 1001 ways to make a living.
