WordPress is the worlds largest open-source blogging platform: and the most versatile, more user-friendly solution: a blog like this one can be literally setup and functional in as little as five minutes…
However, like anything on the Internet, if it is not optimized properly, it is a waste of five minutes.
If it is done well, it is perpetual traffic for free, targeted traffic looking for exactly what is to be found.
The content needs to be compelling, but even if it is, if it is not attractive to the eye, and is not optimized properly to be found and seen, it will not feed it’s owner.
This is why a free blog, no-matter how easy and simple it is, is usually a complete waste of time. The average learning curve for a novice to do these things well takes years, and most will never get there, before the proverbial “cheese” moves again.
Real advertising, and that is what this is, is a moving target. The target constantly changes, and so does the weapon, the arrows or bullets, the technology, and the marketplace. Free advice, more often than not, or a free website at WordPress.org or an inexpensive dumbed-down one at Weebly.com, or the like; is worth exactly what you pay for it; or worse, it leads you into a dead end of complexity and dysfunction.
On the other hand, one good blog post distributed properly, can generate 100 or more unique visitors per day immediately, translating into one or two sales per day with the right call to action.
To further complicate this issue, servers are identified and categorized by the authority (originality) and authorship of the content generated from that server, so that poor hosting, with novice, poorly optimized, Spam sites, and too many of them on one machine, slow loading, are all factors that shoot the would-be novice entrepreneur in the foot before even getting started.
Without the training, professionally maintained code base on dedicated hosting, and support that we provide, you cannot compete, not with me, not with my bloggers, and not with the behemoth lead generators who control many broad three and four word search terms (SRPs) pages deep on organic and mobile.
Anybody can do this. It is $300.00 per year for training, support, co-operative advertising, and an instant income for those who can follow instructions:
To promote your primary business, to have a side business, to supplement retirement income, or to make a living from home starting tomorrow, you cannot beat my system.
We can change the world with belief and New Media!
Last years’ guide was about 1001 ways to make a living.
But this year, we do not have time to try things out and play around. The timing has never been better to launch you new career of being yourself well. The time is now to begin.
Myself, I have done every lousy job imaginable, from digging a ditch, to working with nasty chemicals, to working underground breathing diesel smoke. I appreciate what I have been doing since I quit my job and printed up a homemade business card in 2001, and never looked back, over $10M in sales and 15 years ago. I appreciate this so much, that I have dedicated my life to helping you do it too:
1. Simply blogging about what you love and care about
It is not that hard. You need something to talk about; anything, from gardening to dating to a specific specialty, to fashion, to technology..whatever you like to talk about. Whatever that is, do it, do it online, do it optimized well, do it daily or weekly. Whatever it may be, somebody shares your interests. If you follow a few simple instructions, you will build an audience. Somebody, some business, some politician, some enthusiast or entrepreneur, will want you to pay to reach that audience. If you do it with me helping and training you, your audience becomes part of ours, over 20,000,000 who we can prove we that we have influence with here, and you can also offer that to your advertisers, and mine.
2. Take over as a new media agency; local news and networking for a town, or niche. I have a network if independent content marketers, with 90% of the money going to those who do the work.
3. Use affiliate links, and passive revenue models to monetize the blogging and social media marketing and profiles that you must do anyway to promote your primary business – get paid for marketing instead of paying for it.
4. Fire your boss, hire yourself, as I did 15 years ago, and go into business for yourself. The only question is, other than the blog and instant rankings (which you can buy here from me with training and support for $300), what is your excuse to stay in that bondage of a job you hate, now that you have an alternative?!
In 2016 it is not good enough just to have a template website, no-matter how beautiful it is.
If you must compete in as competitive a local search market as Denver Colorado MLS Listings Google Search, these searches are all but dead, populated by behemoth lead generators like Realtor.com and Zillow.com and Trulia.com, and the larger franchiser sites themselves; and also populated by your peers, competitive agents and brokers A-Z.
Traditional Real Estate Marketing and Advertising is a high stakes game involving larger and larger advertising budgets split between an assortment of these lead generators, with questionable and constantly changing value statements, and niche marketing and detective work to find leads.
Understandably, the consumers of real estate services, the homeowners themselves, want to deal with largest brokers, and not be filtered through lead generators, who cause them to be contacted by 7 salespeople at the same time, with competing and confusing offers during an already stressful ordeal, although that is exactly what they find when they run broad searches, even neighborhood searches, and do their research within an area.
Now things have changed: enter new media, local search, content marketing, PPC (paying more than anybody else per click until your money runs out), PPL (Pay per lead to these same lead generators), PPA (pay per action to lead generators), pay per column-inch Print advertising (newspaper, local print, yellow pages, visitors guides) and the cost of entry becomes formidable.
So how do you reach more and more prospects, generate more and more traceable leads and hits and phone calls, and eventually reach everyone in town on a smaller budget?
One way to compete is to sponsor the largest social network and Facebook group in your town or niche, and build your own, local, niche, and/or topic specific audience using New Media – in other words, become the media.
Most of the Internet is populated with duplicate, regurgitated, repetitive spam, which nobody is looking for. But little of this is seen by anybody, because Google and the others have found ways to use software, and user feedback from social media, to filter the cream to the top, and rank only the source of original and relevant, up to date information.
Enter “Content Marketing” and “Social Media Advertising” – user-generated, user filtered media, which has become our largest source of news and networking, in order to avoid the very spam described above. You see, behemoths don’t do anything original, everything they do is templates, duplicate content, funnels, and noise that the modern consumer can find ways to avoid. What I like to call “gatekeeper media”, is where distribution is used to compel a charge for admission. New media, instead, is free media, arranged by merit. Creating this merit, and rising to the top as the cream mentioned herein, is cumulative, and effective, if you have the right strategy; and it does not require a huge budget. What it requires is expertise, originality, the right strategy, link authority or a budget of as little as $300 per year to $299.00 per month to achieve cumulative market dominance over a period of time; steadily increasing relevant leads, generated organically; from ethical and positive activities.
You would be amazed to know how easy it really is to do this, because people are lazy, and short sighted, not original, and not giving. You can stand out from them, rise to the top, and shine. Like my client for a while here; Tom Reed of Legacy Real Estate in Denver.
Tom has survived, and even thrived, is this competitive market over the years, because of merit. By combining judicial spending on traditional channels, with leverage, reach growth, and contact and reputation management aided by modern New Media Content Marketing in Denver CO, Tom Reed has operated his Legacy Real Estate Brokers independent Brokerage for many years that I know of – and survived the big short to emerge into this Hot Colorado Real Estate Market of 2016. Tom does a lot of marketing, on and offline, and all of it is enhanced by such modern strategy.
I can market your related services, enhance your value statement, and monetize your New Media Marketing efforts with Advertising Revenues, while you build your Internet Presence with every post:
I can create organic rankings for you for any search, without any spam or SEO tricks; without breaking any search engine or social network rules. Initial consultation is free 541-982-9291 – for Bricks and Mortar Retail Stores SMO, Hospitality Industry, Real Estate Industry, Law, Medical, Consulting, Professional Services, Auto-related: Social Media Advertising Agency, Organic Search Marketing
We have been writing yearly Guides since 2008 about how to be a new media advertising agency NICHE CONSULTANT for any location or niche market, and how such an agency can promote and feed it’s clients’ businesses without or in conjunction with other spending.
Hear are two real life examples if how very talented people are using their skills to promote themselves and clients by so doing:
I have personally watched Christie since 2010 – before she was the huge success that she is now: you could have blown me over with a feather when she told me what she was going to do – then she did it! Her success is amazing, and her cause – well now it is mine too!
Christie Hsiao, Founder and CEO of SERENITY MEDIA GROUP, a global entertainment company devoted to creating high quality film, TV, and digital media projects that uplift and inspire. Serenity uses fun, engaging popular fiction and non-fiction projects to educate, provoke thoughtful inquiry, and spread positive messages. What sets Serenity apart is the resources and relationships Christie has cultivated within the China/US industry.Christie’s business sensibility and strong working relations in US and China entertainment industry which has given her the vision to create quality entertainment that is uplifting, international in scope, and catalyzes change. Christie believes in the unique power of a story to raise awareness and to compel societal transformation. She serves as creative director for all of Serenity’s projects, as well as overseeing all aspects of marketing strategy, business development and expansion.Christie Hsiao is a known forward thinking executive today with a vision to connect and uplift people of all ages and cultures around the world. As a liaison between US and China, Christie has established a myriad of working relationships with key players in Asia and US. She works with top executives and major companies in film, TV, music, art, publishing, merchandising, concerts/events, branding and marketing. With Christie’s network and resources, she is known to create win-win relationships and innovative solutions.The specific combination of Ms. Hsiao’s Western business sensibility and strong working relations in Asian entertainment industries combine to uniquely position Serenity Media Group as a bicultural conduit between Asia and US markets. Ms. Hsiao has produced independent films and worked with industry executives, including:
The examples above are our social media advertising agencies in Los Angeles and Las Vegas, with their own businesses, own niches, and also everything that we sell to offer.
Their rankings on Google and the social networks, are my doing from an SEO, SEM, and SMO point of view, enhanced by the high quality of their content.
In 2016, our over 100 groups and agencies will become a force to be reckoned with – the largest network of independent new media consultants in the world, practicing my own content marketing methods to dominate new media.
Don’t stay out there in the wilderness, lost in oblivion and working alone! You can have it all at !
New Media Markets| Transmedia | Entertainment | Digital Media
Perhaps now that I have a documented, provable audience of over 20 Million whom I have influence with, 15 years later; perhaps now you are ready to listen:
The New York Times reports that a pair of ad agency-owned research firms—Interpublic Group’s IPG0.70% Magna Global and Publicis Groupe’s PUB ZenithOptimedia—are both confident that digital media is set to surpass TV on ad spending within only a few years.
Try to get this: you now see Superbowl class advertising and mainstream copyrighted content all over YouTube and Facebook videos. Fortune 500 advertisers are all over social and mobile media; so…now do you get it?!
Let me break this down “Barney style” for you: new media is manufactured by the users, filtered by the users, owned by the users, and influenced by the users. These can be done on purpose by what is now called “Influence” and “Content Marketing” or “Social Media Marketing”
You once got your water filter from a door to door salesperson. Now you can buy two with a pitcher at Walmart for about $13.00. So it is with new media – the dumbed-down, hard pitch methods of what I like to call “Push Media”, in other words media that is controlled by the media, by distribution or by big money, is shrinking. User-based media is exploding in a parabolic curve. According to this amazing 2016 article from smartinsights.com:
Annual growth continues apace, particularly in the number of mobile social users, which hit 17% last year.
Asia-Pacific is driving much of this growth, which internet usage rates high and number of active social media users increasing 14% on the year before.
When looking at the world by number of internet users, it really rams home the importance of East Asian and South Asian markets. Digital offers new opportunities to reach these people, although as always cultural differences are considerable challenges to international marketers.
October 2015 update – US Social media adoption..
US consumer technology adoption specialists Pew Research Center released a new set of data on US Social Media US on October 8th which shows the latest social media trends and how far it has permeated society. Looking at data from the past 10 years, it charts the meteoric rise of social media.
10 years ago on 7% of the US population used one or more social networking sites. Now that figure has increased almost tenfold, to 65%. Of those who use the internet a massive majority of 76% of American’s use social media.
Social Media has grown massively, but it’s growth is now starting to plateau. Interestingly the over 65s segment are now driving growth, as other age groups have plateaued completely and use is hardly growing it all. Among the 50-63 age cohort, use hasn’t increased since 2013.
The most popular social networks worldwide in 2015?
Here is the latest Global Web Index summary in January 2015 (the most recently published) showing social network account ownership and active usage. It’s useful to have both since it’s the active social media use statistic which really shows the potential of a platform. Although Facebook is no longer growing at the rate it was based on the previous chart, its clearly the number one.
The popularity of Facebook, Twitter and Instagram are expected. You can see that Facebook is most popular in terms of active use – other charts in the report show it scores well in terms of frequency.
Social network popularity by country
This is a great visualisation of the popularity of social networks based on the interviews in the GWI report. If you pick out your country it’s probably way behind the countries in which these four core social networks are most popular. Indonesia, Philippines, Mexico, India and Brazil are in the top 10 for each with significantly higher levels of use than the US, UK and European countries.
The fastest growing social networks?
Which are the fast growing networks? Well, through 2014 Pinterest, Tumblr, Instagram and LinkedIn had the biggest growth, so we can expect this has continued into 2015. So, if you’re not actively using these networks for marketing, this could be a missed opportunity. This chart doesn’t show Reddit, which is another network that is growing rapidly.
"I am not a computer nerd or geek; in fact, when it comes to the new technologies, I am rather remedial.
But I do know that I was never the type to go to cocktail parties to try to drum up new business. Israel
has managed, in spite of my being a remedial techie, to give my business a boost through his efforts and
natural talents. The increase in my business has been remarkable. He has given me the ability to reach
out to people throughout the country and interest them in my services without my having to leave my
office. For that I am extremely grateful.
Mr. Rothman: It is a week late but here it is. I mean every word of it. Linda"
In this episode of The Secured Entrepreneur Show you will learn how you can quickly be on your way to raising all of the capital you need to get your ventures started.
It is important for entrepreneurs to be educated about the business entity that they choose to operate. Aurorah Dey Consulting University (“ADC University”) online courses provide the necessary information that every entrepreneur needs to know before forming …
Israel Rothman is the number one ‘internet advertising consultant’ according to Google organic search, and Uplog.org is also the number one ‘local news advertising agency‘ . Times are changing, and there is almost nothing that we cannot achieve on purpose, without breaking any search engine rules: as a team producing real content. Our newsletter is the number 1 B2B Home Business. We have the power, the numbers, the rankings, the momentum, and the know-how.
I was an orphan at 11, lived in foster homes and group homes and became an emancipated minor at 17. I was poor; yet I have raised millions and owned over 27 business which I invented, started, funded… I have employed hundreds of people; I made clients like VistaPrint and RISMedia (Real estate Magazine) wealthy by putting them on top of organic search…
None of this was possible without money, and I had none, no credentials, no backing…
Welcome to the United States of America: you can start as many business as you like as often as you like, and raise money from whomever will invest in you: it is called Venture Capital and it is where all the companies on the stock exchanges came from.
More often than not, the entrepreneur is someone like me, and the money is coming from investors; you start a company by filing documents and raise as much as you want if you know how, from whomever believes in you.
You can pursue a life and occupation that is fulfilling and wonderful for you. Without owning my own business I could not have done all the wonderful things that I have done; and, since I was not born with money, I could not have done much of it without somebody else’s money!
No Ivy-League contacts or formal education advantages for me. The only person willing to see me as I saw myself, in the beginning, was me. Nobody knew I had a photographic memory or the ability to read the market. So I quit my job, printed up a homemade business card, and proved it! I raised money and supported myself as we grew, and you can do it too!
There are three main exemptions from the federal securities laws that allow you to raise money this way:
REGULATION D Rule 504 – raise up-to $1,000,000 from whomever will give it too you – up to 35 small investors, unlimited number of ‘Accredited’ ones
REGULATION D Rule 505 – in some states, these private offerings can even be advertised publicly: it is called a Limited Offering, and can only be sold within a state.
REGULATION D Rule 506 – raise an almost unlimited amount from an unlimited number of investors who are rich enough or qualified to be exempt from protection.
We funded a REGULATION D Rule 504 offering at Uplog.org to get started, only under 20,000, and prior to incorporation, under the “coffee table rule”; you can do it too: in your area or niche: since Web-based start-ups are not capital intensive and can be highly profitable, they make perfect private placements to capitalize an idea that seems to be working.
How to raise money for a startup under SEC Rule 506 of Regulation D:
The timing right now in February 2016 is very good for raising money in this way: with interest rates at an all time artificial low, many conventional investors are looking at non-conventional alternatives in order to create a return. Since these wealthy individuals and companies often live off that investment income return, there is a huge incentive for them to examine new alternatives.
Internet start-ups require less capital than was required in the prior-to-Internet past in order to execute such a fundraising effort: with electronic commerce, social networks, and opt-in email marketing, there are many new and inexpensive ways to approach investors legally and ethically under Regulation D: Rule 506 is the rule best suited for venture capital offerings in my opinion: (IE: the little guys should stick with the mainstream investments: prudent man rule)
Regulation D is considered a “safe harbor” for the private offering exemption of Section 4(2) of the Securities Act. Companies using the Rule 506 exemption can raise an unlimited amount of money. A company can be assured it is within the Section 4(2) exemption by satisfying the following standards:
The company cannot use general solicitation or advertising to market the securities.
The company may sell its securities to an unlimited number of “accredited investors” and up to 35 other investors. Unlike Rule 505, all non-accredited investors, either alone or with a purchaser representative, must be sophisticated—that is, they must have sufficient knowledge and experience in financial and business matters to make them capable of evaluating the merits and risks of the prospective investment.
Companies must decide what information to give to accredited investors, so long as it does not violate the anti-fraud prohibitions of the federal securities laws. But companies must give non-accredited investors disclosure documents that are generally the same as those used in registered offerings. If a company provides information to accredited investors, it must make this information available to non-accredited investors as well;
The company must be available to answer questions by prospective purchasers;
Financial statement requirements are the same as for Rule 505; and
Purchasers receive “restricted” securities, meaning that the securities cannot be sold for at least a year without registering them.
While companies using the Rule 506 exemption do not have to register their securities and usually do not have to file reports with the SEC, they must file what is known as a “Form D” after they first sell their securities. Form D is a brief notice that includes the names and addresses of the company’s owners and stock promoters, but contains little other information about the company.
In February 2008, the SEC adopted amendments to Form D, requiring that electronic filing of Form D be phased in during the period September 15, 2008 to March 16, 2009. Although as amended, the electronic Form D requires much of the same information as the paper Form D, the amended Form D requires disclosure of the date of first sale in the offering. Previously, the closing date of an offering was used as the first date of sale. The Office of Small Business Policy has posted information on its web page about the filing requirement for the new Form D…..>>more here>>
Rule 506 of Regulation D is widely used by venture capitalists and entrepreneurs in the early stages of forming a company: before the company has 10 stockholders (referred to as “the coffee table rule) no forms must be filed to begin such a start up business (sometimes referred to as the organizational period)
An entrepreneur can create a document (you can download all the current documents for filling a Reg. D in any state in template format and fill in the blanks for a small fee at ppmfast.com and a number of other for-profit websites); and simply use that document to begin raising money in several ways:
“FFR” Money – family friends and relatives my be interested in helping you get started in the earliest stages before you are far enough along to raise money elsewhere
Industry-related – many businesses will be good customers, and/or good suppliers when they are funded: other businesses who will benefit in this way may be willing to invest, or offer contingent commitments for trade credit and other considerations based on the success of the offering; these commitments enhance the start-up founders’ ability to raise serious investment capital by leveraging the potential returns.
Government incentives – especially in a recession, there are many local, state, and federal programs designed to create jobs and/or attract investment to any area: these include the SBA, BDCs, SBCs. These are good sources of early stage capital, and incentives that reduce labor, rent, and tax costs for an early stage business that can create jobs and tax base. Again, such arrangements, even as contingent commitments, can greatly enhance potential profits and make an early stage investment in a private offering more attractive.
Private investors: “Angles” – wealthy individuals often invest in this type of offering with a criteria that the upside is so large when a private company goes public, so that they can afford to be wrong nine times out of ten and still see a huge return from the one that hits – the key here is to be able to invest early, and to be able to afford to diversify risk (invest in at least ten of them)
Professional venture capitalists – I do not recommend that you pursue investment from professionals in this industry unless and until you have exhausted the other alternatives: you can find many of these sources in The Corporate Finance Sourcebook 2011
What has changed with the advent of the Internet since when I was involved heavily in doing this for many clients in the 1980’s, is that this type of offering is much less less expensive, sometimes not even requiring any printing or stamps (which were an expensive part of this then). With email and social networks to use, the entrepreneurs’ investment may literally be only his time and minor organizational costs – the early stage money can even be raised prior to incorporation under an “agreement to incorporate” made from the PPM templates. It is truly a “brave new world” for entrepreneurs, and their backers. These changes have spurred so much activity, that some have even proposed more regulation to restrict past abusers from using this type of offering: see:
Being an entrepreneur can bring you money, recognition, fame, and the lifestyle you desire.
Unfortunately, over 90% of entrepreneurs do not make it this far. They fail to plan, fail to capitalize, fail to delegate, fail to manage, and fail to deal; resulting in huge losses.
I myself have sold over $10,000,000 in advertising that I invented since 2001, almost went public in 2006; and have little to show for it other than a chance to do it all again.
I am honored and pleasured to be living in America, and to have another chance at bat!
I have made every mistake that you are about to make!
In the past (beginning in 2001) and present, I have served such names as VistaPrint.com, John L. Scott, Exit Realty, Prudential California Realty, RISMedia (Real Estate Magazine), RealTown, Realtybid.com and literally thousands of others, Real Estate related and in other industries, with our advice and assistance in the areas of Search Engine Optimization (SEO), Social Media Marketing (SMM) and Search Engine Marketing (SEM).
