by Israeli Rothman | Nov 7, 2015 | New Media
Sometimes I feel like everybody is asleep. This is so easy. Here are the numbers to hit:
- $10 in advertising should bring $100 in new or enhanced business
- With Paypal, you have a money back guarantee anyway, so we decided to say so.
- Bill Me Later provides up-to six months with no interest through Paypal
- If the advertising works, you are spending money you do not, and would not have had.
- Cash down is $0.00
- If the advertising works, you have created income out of thin air.
The advantages of a low cost of entry to be in business today:
- In these times, the cost of entry online is so low that you will not need to raise money
- Independent business people (naughty little secret) who simply contract out their services, and get paid on 1099 basis are the most tax advantaged of any group, as well they should be – they literally create their own jobs.
- The Internet is FAST, you get your money NOW whenever it comes in.
- If you know something about something, your content is more valuable than your money – you can earn a living with us!
If you are the author, and you know what you are doing, the exposure is FREE, if you know how to architect the campaign.
Welcome to the flat playing field:
- What you got?
- Who likes it?
- How many like it?
The content AUTHOR is king, which is how it should be.
Order $400 or more in services with a money-back guarantee of results – pay the bill six months later with the profits from the advertising!
Call Israel at 541-982-9291 or .
I have the power, the numbers, the rankings, the momentum, the know-how, …
Original article is here:
by Israeli Rothman | Oct 25, 2015 | New Media
This is not as hard as it appears to be. Marketing in new media is like any other media marketing; first you must understand the playing field, the players, and the rules of the game:
- Content is free to the consumer, has always been free, and still is in radio, and on the internet. The quarter you once paid for yesterday’s news paid the paperboy, the news was always free, as it should be.
- Advertisers pay the media to reach the public – just as it has always been, the ads you see in the header, on the side, in the right sidebar, popping up in some cases, represent advertising dollars being spent to reach an audience.
- There are Editors and Moderators – at one time, the Associated Press and their news-wire controlled almost all news. As discussed in chapter one, that has changed. With user generated, user-filtered content being consumed and becoming the main source for news and information, the power of moderation and what is called “influence” has been scattered to a much broader field of players, with varying degrees of power, based mostly on popularity. These newly empowered players are much more creative, broad, and international in nature, controlled mostly by software algorithms which constantly aspire to do a better job of delivering up content (search results) on demand (Google, Youtube, Facebook, Linkedin, Pinterest)
- Because New Media Moves so Quickly, unfettered by Gatekeepers, Academics and Bureaucrats, it is better, cleaner, more efficient, and harder to influence by behemoths. From Oligarchs who have lost control of public opinion, to grandfathered-in institutions who have had to change up the vary way that they think about media, the race is on anew for supremacy.
- The cost of entry has dramatically decreased – no longer do you need daddy’s money, a physical radio station or building, or even an office to get in the game – more an understanding of how this new marketplace works, and an audience who will follow your lead – instant popularity for an endless stream of new offerings has always ruled in entertainment and media. People are voyeurs – if others like, +1, favorite, List, Bookmark, Favorite, Rate, Talk about, share, # and otherwise recognize your media (your website), then it is seen more, rated more, and develops more power, and more reach, because the history is also stored and is part of the logic (algorithms) used to deliver content to the public, which now includes potentially the entire world, from one article, write-up, video, or even brief Pinup.
- A well planned campaign is successful out of the gate – a well optimized website includes all of these considerations to be effective, and can be the only asset required in order to build a huge business, if it is done properly, and promoted well.
A celebrity can be borne, soldiers recruited for an army, dictator toppled, culture permanently changed, fortune made – or lost, or market dominated at this moment by anybody who can spend $300 on a blog with hosting and training, and choose a cause, a niche, a marketplace or a reason for living; and this can all be done, is being done, independently, and from home.
Here are the numbers: According to Forbes:
“To summarize, the digital advertising market in the U.S. is forecast to grow at a CAGR of 11.3% during 2015 and 2019 to reach $103.3 billion, according to Forrester Research. Search marketing will continue to account for the highest share in the overall U.S. digital advertising budget. However, the future growth in the digital advertising market will be fueled by mobile ads, as the platform is still highly under-penetrated within brand marketing budgets, as compared to the amount of time spent on mobile devices.”
It is all about key word search:
Whether is is spoken into a phone, or typed in a Google search box, searched on Linkedin, Pinterest, or Facebook; coming up in the search results as a reliable and trusted, popular source for information is the sweet spot for digital media. This can be done on purpose.
Original article is here:
by Israeli Rothman | Oct 18, 2015 | New Media
Small Business, Big impact!
As a small business owner, you are not alone! There are millions of small businesses across the United States traveling the same road as you each and every day. Although your business operates in its own unique fashion, the cumulative impact of the small business sector is enormous, and there are trends in media and advertising that effect US all.
Small business is BIG! according to the SBA:
- The 28 million small businesses in America account for 54% of all U.S. sales.
- Small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s.
- The 600,000 plus franchised small businesses in the U.S. account for 40% of all retail sales and provide jobs for some 8 million people.
- The small business sector in America occupies 30-50% of all commercial space, an estimated 20-34 billion square feet.
Local Family Owned Small Businesses are the Life’s Blood of our Economy
“The small business sector is growing rapidly. While corporate America has been “downsizing”, the rate of small business “start-ups” has grown, and the rate for small business failures has declined.
- The number of small businesses in the United States has increased 49% since 1982.
- Since 1990, as big business eliminated 4 million jobs, small businesses added 8 million new jobs.”
We don’t need middle men or lead generators or Oligarchs or banks, because we have each other, our own media; very soon our own currency.
Local Family-Owned Businesses – “Atlas” is about to “Shrug” and YOU are being asked to join us. Here are the trends that affect us all: according to The Wall Street Journal “Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index. (SMI), which tracks 80% of national U.S. agency spending, estimates that digital ad spending from October through June was up $3 billion compared to the year-ago period, with about $1 billion in “organic” growth, meaning it wasn’t at the expense of any other media segment’s budget. SMI says that the rest of digital’s growth is being fueled by the flow of ad dollars away from traditional media, particularly TV. The research firm estimates $1.1 billion of national TV ad dollars, $400 million in local TV and syndication spending, $350 million of print ad dollars and $150 million of radio spending flowed to the digital bucket from October to June, compared with the year-earlier period. 
Despite digital media’s rapid growth, television still accounts for the bulk of marketers’ ad spending. SMI estimates advertisers spent $25.5 billion on national TV and $6.4 billion on local and syndicated TV from October through June, in comparison to $22 billion spent on digital over those nine months.”
Meanwhile, more and more of us are opting out of Cable and Satellite Television:
Due to demand, and digital alternatives, the Main Stream Media is compelled to make their content available online, or to lose their audience all together:
“A revolution has begun. Fed up with constantly increasing prices, endless fees and taxes, and programming packages that include 40 channels you don’t want for every one that you do, cable and satellite customers across the US are kicking their service providers to the curb by cutting the cord and sourcing their TV programming elsewhere. ”
And it does not stop there: according to Pew Research
“Steep revenue and circulation declines across the newspaper industry have left many newspapers struggling. Over the past decade, weekday circulation has fallen 17% and ad revenue more than 50%. In 2014 alone, three different media companies decided to spin off more than 100 newspaper properties, in large part to protect their still-robust broadcast or digital divisions.”
So where does all this leave you, the small, independent, often family-owned small businessperson, when planning your advertising?
The good news is that it leaves US in the drivers seat!
By aggregating our ever-increasing buying power, and leveraging our advertising with a blend of digital media leveraged by, and fed from fading traditional media (which still has reach, especially with older consumers), we can literally take over, eliminating the megalomaniacs, lead generators, and behemoth middle men who buy our markets, then sell them back to us, per click, per lead, or per column inch until our money runs out, without contributing anything of value to US, or our customers!
I have a huge audience, over 100 Groups on Facebook and Linkedin where I am an influence.
Now I just sell insurance:
It is a cleaner, more regulated, more fair marketplace.
For the last couple of years, I have been researching the insurance industry, and I have learned a great deal.
It took one day to contract with Ethos, one week to contract with Next Insurance!
I have owned 26 businesses, this is my 27th: I am monetizing my huge online presence by selling insurance, and recruiting agents; you can do it too!
Studying for and passing the tests to get the licences is easy, and not expensive.
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Questions? Call me: 928-228-9228 I am happy to help.
