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2016 Amazing Power of a Well-Optimized WordPress Blog

2016 Amazing Power of a Well-Optimized WordPress Blog

May 19, 2016

WordPress is the worlds largest open-source blogging platform: and the most versatile, more user-friendly solution:  a blog like this one can be literally setup and functional in as little as five minutes… However, like anything on the Internet, if it is not optimized properly, it is a waste of five minutes. If it is done well, it is perpetual traffic for free, targeted traffic looking for exactly what is to be found. The content needs to be compelling, but even if it is, if it is not attractive to the eye, and is not optimized properly to be found and seen, it will not feed it’s owner. This is why a free blog, no-matter how easy and simple it is, is usually a complete waste of time.  The average learning curve for a novice to do these things well takes years, and most will never get there, before the proverbial “cheese” moves again. Real advertising, and that is what this is, is a moving target.  The target constantly changes, and so does the weapon, the arrows or bullets, the technology, and the marketplace.  Free advice, more often than not, or a free website at WordPress.org or an inexpensive dumbed-down one at Weebly.com, or the like; is worth exactly what you pay for it; or worse, it leads you into a dead end of complexity and dysfunction. On the other hand, one good blog post distributed properly, can generate 100 or more unique visitors per day immediately, translating into one or two sales per day with the right call to action. To further complicate this issue, servers are identified and categorized by the authority (originality) and authorship of the content generated from that server, so that poor hosting, with novice, poorly optimized, Spam sites, and too many of them on one machine, slow loading, are all factors that shoot the would-be novice entrepreneur in the foot before even getting started. Without the training, professionally maintained code base on dedicated hosting, and support that we provide, you cannot compete, not with me, not with my bloggers, and not with the behemoth lead generators who control many broad three and four word search terms (SRPs)  pages deep...

2016 | Power of a Well-Optimized Website in New Media Content Publishing

2016 | Power of a Well-Optimized Website in New Media Content Publishing

Oct 25, 2015

This is not as hard as it appears to be.  Marketing in new media is like any other media marketing; first you must understand the playing field, the players, and the rules of the game: Content is free to the consumer, has always been free, and still is in radio, and on the internet. The quarter you once paid for yesterday’s news paid the paperboy, the news was always free, as it should be. Advertisers pay the media to reach the public – just as it has always been,  the ads you see in the header, on the side, in the right sidebar, popping up in some cases, represent advertising dollars being spent to reach an audience. There are Editors and Moderators – at one time, the Associated Press and their news-wire controlled almost all news.  As discussed in chapter one, that has changed.  With user generated, user-filtered content being consumed and becoming the main source for news and information, the power of moderation and what is called “influence” has been scattered to a much broader field of players, with varying degrees of power, based mostly on popularity.  These newly empowered players are much more creative, broad, and international in nature, controlled mostly by software algorithms which constantly aspire to do a better job of delivering up content (search results) on demand (Google, Youtube, Facebook, Linkedin, Pinterest) Because New Media Moves so Quickly, unfettered by Gatekeepers, Academics and Bureaucrats, it is better, cleaner, more efficient, and harder to influence by behemoths.  From Oligarchs who have lost control of public opinion, to grandfathered-in institutions who have had to change up the vary way that they think about media, the race is on anew for supremacy. The cost of entry has dramatically decreased –  no longer do you need daddy’s money, a physical radio station or building, or even an office to get in the game – more an understanding of how this new marketplace works, and an audience who will follow your lead – instant popularity for an endless stream of new offerings has always ruled in entertainment and media.  People are voyeurs – if others like, +1, favorite, List, Bookmark, Favorite, Rate, Talk about, share, #...