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101 | Social Media vs Mainstream Media | The Difference

101 | Social Media vs Mainstream Media | The Difference

Nov 25, 2016

Journalists in Main Stream Media tend to remind me of self-proclaimed coaches, consultants, and self-help salespeople. Most of them need a coach themselves, need consultation to do anything, and cannot really help themselves, much less anyone else, with few exceptions. There are exceptions, but most of these people are not intelligent, and not enlightened, and the classes that they take are meant to give them a credential in a effort to make up for it. Mark Twain did not need to go to school to become a writer, he had something to say.  While schooling can help for the mediocre, in today’s world, with the knowledge of the ages at our fingertips, it is a complete waste of time for the best and the brightest, in my opinion. Unfortunately, our learning institutions, and main stream Journalism, are almost impossible to break into without schooling (indoctrination); and, once in, professionals are rewarded for mediocrity, obedience,  and bureaucratic skills, rather than excellence.  They are outdated, institutionalized, and controlled by money, politics, and Oligarchs. Social Media, on the other hand, is a meritocracy, and a wide open free-for-all.  Your altitude is determined by your aptitude, nothing else, online.  The common man now has a voice, and a chance. The fundamental difference is that MSM rewards the best liar, the trickiest spin, the most sold out whore, rarely the best and the brightest.  The people with a large following on MSM, are often the most corrupt, the most extreme, and/or the most sold-out corporate swimmers. A young person may pursue such a career for all the right reasons initially;  they may even be talented and gifted.  However, as they are asked to compromise their own ideals, beliefs, and feelings more and more to make a living, in an industry controlled by greed, top-down control, and special interests, that spark of honesty and decency often fizzles, in favor of survival. Enter: Social Media   While sweet lies, sex, and sensational headlines do work to some extent here too, they do not last long term, often do not earn a living or any real reward, are always challenged, and tend to die in obscurity amongst the sheer size of the...

Social Media Trumps Main Stream Media – Brave New World

Social Media Trumps Main Stream Media – Brave New World

Nov 22, 2016

Orwell had it exactly backwards: social media is about the citizenry watching Government and Industry. In the 2016 Election of Donald Trump, MSM did all they could to keep Trump out, and failed, largely due to social media and the truth being lit up with US talking to each other. If not for God, Wikileaks, Social Media, Donald Trump, and millions of us intervening, Hillary Clinton would have been the last president of the US; the Oligarchs would have won, and destroyed our America, to create a New World Order where everything is controlled by the elite. I bear witness that Social Media is the proverbial “Book of Life“, the “thief in the night” whereby God himself has intervened, as always, at the last moment, to save US from our own sin. With blurred lines between Government, Media, Education, and Law enforcement, and the gradual dumbing-down of the people, beginning with Carter’s ED (Department of Education created in 1979); the Oligarchs and Royals, who believe that they own and control the world, were about to put the final steps in place to completely take over our world, and destroy the USA in favor of Tyranny. But all that is turning around, because of free speech, and social media.  It happened faster than they expected, so that even massive apathy and voter fraud could not steel the 2016 election from one man with the guts to fight, backed by millions of informed Americans and others all over the world who woke up just in time to save our society from complete domination. I have been writing and talking about this huge change of power and the possibility for a true meritocracy or free speech enabled by social media for many years, as you, all 22 Million of you who have been following my essays, already know.  The time has finally arrived. Enter Twitter as a news and chat platform, and now https://twitter.com/getongab a Twitter application that is created for free speech and news online. I did not use twitter much for years, being 62 years old, I still only use it from my laptop/desktop. During this election cycle it had become the best place to stay up...

2016 | Power of a Well-Optimized Website in New Media Content Publishing

2016 | Power of a Well-Optimized Website in New Media Content Publishing

Oct 25, 2015

This is not as hard as it appears to be.  Marketing in new media is like any other media marketing; first you must understand the playing field, the players, and the rules of the game: Content is free to the consumer, has always been free, and still is in radio, and on the internet. The quarter you once paid for yesterday’s news paid the paperboy, the news was always free, as it should be. Advertisers pay the media to reach the public – just as it has always been,  the ads you see in the header, on the side, in the right sidebar, popping up in some cases, represent advertising dollars being spent to reach an audience. There are Editors and Moderators – at one time, the Associated Press and their news-wire controlled almost all news.  As discussed in chapter one, that has changed.  With user generated, user-filtered content being consumed and becoming the main source for news and information, the power of moderation and what is called “influence” has been scattered to a much broader field of players, with varying degrees of power, based mostly on popularity.  These newly empowered players are much more creative, broad, and international in nature, controlled mostly by software algorithms which constantly aspire to do a better job of delivering up content (search results) on demand (Google, Youtube, Facebook, Linkedin, Pinterest) Because New Media Moves so Quickly, unfettered by Gatekeepers, Academics and Bureaucrats, it is better, cleaner, more efficient, and harder to influence by behemoths.  From Oligarchs who have lost control of public opinion, to grandfathered-in institutions who have had to change up the vary way that they think about media, the race is on anew for supremacy. The cost of entry has dramatically decreased –  no longer do you need daddy’s money, a physical radio station or building, or even an office to get in the game – more an understanding of how this new marketplace works, and an audience who will follow your lead – instant popularity for an endless stream of new offerings has always ruled in entertainment and media.  People are voyeurs – if others like, +1, favorite, List, Bookmark, Favorite, Rate, Talk about, share, #...