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2016 Trans-Media Publishing | The Brave New World to Come

2016 Trans-Media Publishing | The Brave New World to Come

Apr 26, 2016

We have been writing yearly Guides since 2008 about how to be a new media advertising agency  NICHE CONSULTANT for any location or niche market, and how such an agency can promote and feed it’s clients’ businesses without or in conjunction with other spending. Hear are two real life examples if how very talented people are using their skills to promote themselves and clients by so doing: I. CHRISTIE HSIAO I have personally watched Christie since 2010 – before she was the huge success that she is now:  you could have blown me over with a feather when she told me what she was going to do – then she did it!  Her success is amazing, and her cause – well now it is mine too! Christie Hsiao, Founder and CEO of SERENITY MEDIA GROUP, a global entertainment company devoted to creating high quality film, TV, and digital media projects that uplift and inspire. Serenity uses fun, engaging popular fiction and non-fiction projects to educate, provoke thoughtful inquiry, and spread positive messages. What sets Serenity apart is the resources and relationships Christie has cultivated within the China/US industry.Christie’s business sensibility and strong working relations in US and China entertainment industry which has given her the vision to create quality entertainment that is uplifting, international in scope, and catalyzes change. Christie believes in the unique power of a story to raise awareness and to compel societal transformation. She serves as creative director for all of Serenity’s projects, as well as overseeing all aspects of marketing strategy, business development and expansion.Christie Hsiao is a known forward thinking executive today with a vision to connect and uplift people of all ages and cultures around the world. As a liaison between US and China, Christie has established a myriad of working relationships with key players in Asia and US. She works with top executives and major companies in film, TV, music, art, publishing, merchandising, concerts/events, branding and marketing. With Christie’s network and resources, she is known to create win-win relationships and innovative solutions.The specific combination of Ms. Hsiao’s Western business sensibility and strong working relations in Asian entertainment industries combine to uniquely position Serenity Media Group as a bicultural...

2016 | Power of a Well-Optimized Website in New Media Content Publishing

2016 | Power of a Well-Optimized Website in New Media Content Publishing

Oct 25, 2015

This is not as hard as it appears to be.  Marketing in new media is like any other media marketing; first you must understand the playing field, the players, and the rules of the game: Content is free to the consumer, has always been free, and still is in radio, and on the internet. The quarter you once paid for yesterday’s news paid the paperboy, the news was always free, as it should be. Advertisers pay the media to reach the public – just as it has always been,  the ads you see in the header, on the side, in the right sidebar, popping up in some cases, represent advertising dollars being spent to reach an audience. There are Editors and Moderators – at one time, the Associated Press and their news-wire controlled almost all news.  As discussed in chapter one, that has changed.  With user generated, user-filtered content being consumed and becoming the main source for news and information, the power of moderation and what is called “influence” has been scattered to a much broader field of players, with varying degrees of power, based mostly on popularity.  These newly empowered players are much more creative, broad, and international in nature, controlled mostly by software algorithms which constantly aspire to do a better job of delivering up content (search results) on demand (Google, Youtube, Facebook, Linkedin, Pinterest) Because New Media Moves so Quickly, unfettered by Gatekeepers, Academics and Bureaucrats, it is better, cleaner, more efficient, and harder to influence by behemoths.  From Oligarchs who have lost control of public opinion, to grandfathered-in institutions who have had to change up the vary way that they think about media, the race is on anew for supremacy. The cost of entry has dramatically decreased –  no longer do you need daddy’s money, a physical radio station or building, or even an office to get in the game – more an understanding of how this new marketplace works, and an audience who will follow your lead – instant popularity for an endless stream of new offerings has always ruled in entertainment and media.  People are voyeurs – if others like, +1, favorite, List, Bookmark, Favorite, Rate, Talk about, share, #...