Internet Advertising Consultant | Influence Marketing Services 541-982-9291

101 | Link Authority | Viral Marketing | New Media Made Understandable

101 | Link Authority | Viral Marketing | New Media Made Understandable

Jul 15, 2016

It is called link authority.  It gives you the power to put almost any message, with your telephone number, on top of almost any search.  You cannot fake this, it must be real; but you can earn it, as I have, by publishing real content, optimized the right way, and spreading it around.  This “real content” is what the Internet is made of.  This is what “New Media” is made of, because Google remembers: I, for instance, traveled 100 cities and built 100 blogs and social networks, over 100 Facebook groups and Google+ communities in 100 cities over 8 years, and recently shut the blogs down (Uplog.org), as you can see.  But because I earned this power, in the right way, I was able to transfer it to my brand new site: IsraeliRothman.com almost overnight, easily. I cannot teach you what I have learned over a period of thirty years of doing this so quickly, but I can help you, and it is not expensive. I am semi-retired.  However, if I like your project, I can use my power to help you, and/or your client(s), and it is very inexpensive, because it is very easy for me. Israeli +1 541-982-9291 I go by ‘Israel’ 101,Link Authority,Viral Marketing,New Media, Made, Understandable, number one, internet advertising consultant, in the world, influence marketing, made...

2016 | Power of a Well-Optimized Website in New Media Content Publishing

2016 | Power of a Well-Optimized Website in New Media Content Publishing

Oct 25, 2015

This is not as hard as it appears to be.  Marketing in new media is like any other media marketing; first you must understand the playing field, the players, and the rules of the game: Content is free to the consumer, has always been free, and still is in radio, and on the internet. The quarter you once paid for yesterday’s news paid the paperboy, the news was always free, as it should be. Advertisers pay the media to reach the public – just as it has always been,  the ads you see in the header, on the side, in the right sidebar, popping up in some cases, represent advertising dollars being spent to reach an audience. There are Editors and Moderators – at one time, the Associated Press and their news-wire controlled almost all news.  As discussed in chapter one, that has changed.  With user generated, user-filtered content being consumed and becoming the main source for news and information, the power of moderation and what is called “influence” has been scattered to a much broader field of players, with varying degrees of power, based mostly on popularity.  These newly empowered players are much more creative, broad, and international in nature, controlled mostly by software algorithms which constantly aspire to do a better job of delivering up content (search results) on demand (Google, Youtube, Facebook, Linkedin, Pinterest) Because New Media Moves so Quickly, unfettered by Gatekeepers, Academics and Bureaucrats, it is better, cleaner, more efficient, and harder to influence by behemoths.  From Oligarchs who have lost control of public opinion, to grandfathered-in institutions who have had to change up the vary way that they think about media, the race is on anew for supremacy. The cost of entry has dramatically decreased –  no longer do you need daddy’s money, a physical radio station or building, or even an office to get in the game – more an understanding of how this new marketplace works, and an audience who will follow your lead – instant popularity for an endless stream of new offerings has always ruled in entertainment and media.  People are voyeurs – if others like, +1, favorite, List, Bookmark, Favorite, Rate, Talk about, share, #...