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101 | Social Media vs Mainstream Media | The Difference

101 | Social Media vs Mainstream Media | The Difference

Nov 25, 2016

Journalists in Main Stream Media tend to remind me of self-proclaimed coaches, consultants, and self-help salespeople. Most of them need a coach themselves, need consultation to do anything, and cannot really help themselves, much less anyone else, with few exceptions. There are exceptions, but most of these people are not intelligent, and not enlightened, and the classes that they take are meant to give them a credential in a effort to make up for it. Mark Twain did not need to go to school to become a writer, he had something to say.  While schooling can help for the mediocre, in today’s world, with the knowledge of the ages at our fingertips, it is a complete waste of time for the best and the brightest, in my opinion. Unfortunately, our learning institutions, and main stream Journalism, are almost impossible to break into without schooling (indoctrination); and, once in, professionals are rewarded for mediocrity, obedience,  and bureaucratic skills, rather than excellence.  They are outdated, institutionalized, and controlled by money, politics, and Oligarchs. Social Media, on the other hand, is a meritocracy, and a wide open free-for-all.  Your altitude is determined by your aptitude, nothing else, online.  The common man now has a voice, and a chance. The fundamental difference is that MSM rewards the best liar, the trickiest spin, the most sold out whore, rarely the best and the brightest.  The people with a large following on MSM, are often the most corrupt, the most extreme, and/or the most sold-out corporate swimmers. A young person may pursue such a career for all the right reasons initially;  they may even be talented and gifted.  However, as they are asked to compromise their own ideals, beliefs, and feelings more and more to make a living, in an industry controlled by greed, top-down control, and special interests, that spark of honesty and decency often fizzles, in favor of survival. Enter: Social Media   While sweet lies, sex, and sensational headlines do work to some extent here too, they do not last long term, often do not earn a living or any real reward, are always challenged, and tend to die in obscurity amongst the sheer size of the...

2016 Independent Publishing Markets – New Media-Merge Made Understandable

2016 Independent Publishing Markets – New Media-Merge Made Understandable

Oct 18, 2015

Small Business, Big impact! As a small business owner, you are not alone!  There are millions of small businesses across the United States traveling the same road as you each and every day. Although your business operates in its own unique fashion, the cumulative impact of the small business sector is enormous, and there are trends in media and advertising that effect US all. Small business is BIG! according to the SBA: The 28 million small businesses in America account for 54% of all U.S. sales. Small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s. The 600,000 plus franchised small businesses in the U.S. account for 40% of all retail sales and provide jobs for some 8 million people. The small business sector in America occupies 30-50% of all commercial space, an estimated 20-34 billion square feet. Local Family Owned Small Businesses are the Life’s Blood of our Economy “The small business sector is growing rapidly. While corporate America has been “downsizing”, the rate of small business “start-ups” has grown, and the rate for small business failures has declined. The number of small businesses in the United States has increased 49% since 1982. Since 1990, as big business eliminated 4 million jobs, small businesses added 8 million new jobs.” We don’t need middle men or lead generators or Oligarchs or banks, because we have each other, our own media; very soon our own currency. Local Family-Owned  Businesses – “Atlas” is about to “Shrug” and YOU are being asked to join us. Here are the trends that affect us all: according to The Wall Street Journal “Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index. (SMI), which tracks 80% of national U.S. agency spending, estimates that digital ad spending from October through June was up $3 billion compared to the year-ago period, with about $1 billion in “organic” growth, meaning it wasn’t at the expense of any other media segment’s budget. SMI says that the rest of digital’s growth is...