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2016 Independent Publishing Markets – New Media-Merge Made Understandable

2016 Independent Publishing Markets – New Media-Merge Made Understandable

Oct 18, 2015

Small Business, Big impact! As a small business owner, you are not alone!  There are millions of small businesses across the United States traveling the same road as you each and every day. Although your business operates in its own unique fashion, the cumulative impact of the small business sector is enormous, and there are trends in media and advertising that effect US all. Small business is BIG! according to the SBA: The 28 million small businesses in America account for 54% of all U.S. sales. Small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s. The 600,000 plus franchised small businesses in the U.S. account for 40% of all retail sales and provide jobs for some 8 million people. The small business sector in America occupies 30-50% of all commercial space, an estimated 20-34 billion square feet. Local Family Owned Small Businesses are the Life’s Blood of our Economy “The small business sector is growing rapidly. While corporate America has been “downsizing”, the rate of small business “start-ups” has grown, and the rate for small business failures has declined. The number of small businesses in the United States has increased 49% since 1982. Since 1990, as big business eliminated 4 million jobs, small businesses added 8 million new jobs.” We don’t need middle men or lead generators or Oligarchs or banks, because we have each other, our own media; very soon our own currency. Local Family-Owned  Businesses – “Atlas” is about to “Shrug” and YOU are being asked to join us. Here are the trends that affect us all: according to The Wall Street Journal “Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index. (SMI), which tracks 80% of national U.S. agency spending, estimates that digital ad spending from October through June was up $3 billion compared to the year-ago period, with about $1 billion in “organic” growth, meaning it wasn’t at the expense of any other media segment’s budget. SMI says that the rest of digital’s growth is...