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New Media Made Understandable

101 | Defining Infinite Potential 2 a Finite Mind | BBA in Life

Posted by on Jan 29, 2017

People have perspective, “World View” which is based on their past, their history.  This can be very self-limiting. In order to expand a person’s horizons, their perspective becomes an obstacle, or a tool, depending on how well you understand this. Put simply, in order to move someone upward from where they are, you must first understand who they are, and where they are coming from, and this is done by asking questions, leading questions. In a way, all questions are leading questions, because the person who is asking is leading, and the person who answers is following. A question is not just words, but also tone, volume, body language, and conviction.  Some of my favorite ways to start these questions are: Imagine that…what would you say then? What if I told you that…what would you say then? What if…what would you do then? What do you think about ….? How do you feel about…? My favorite question is this one: “Forget for a moment everything that you believe to be true: suppose that tomorrow it was revealed to you that what...

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Venture Capital

101 | 2017 Manager-Managed LLC | REIT Regulation D Private Placement | 7 Steps

Posted by on Dec 15, 2016

There are many ways of Raising money for Real Estate Investment. In 2017, artificially low interest rates will rise, the economy is already recovering, and real estate bargain prices are still available. There has never been a better time to purchase real estate, and Equity Capital raised in a Private Placement of LLC Shares can qualify as a Real Estate Investment Trust, and meet down payment requirements for mortgage lenders. With new ways to market those shares and raise the necessary equity capital enabled by social media and crowd funding, 2017 is the perfect time to plan an offering and create a project. It is not hard to do a Reg D PPM Pick a real estate project Quantify what you have to bring to the table Create a document Obtain a contingent commitment from a lender Raise the Equity capital from family, friends, relatives, investors Secure the real estate You are on your way as managing partner! PICKING A PROJECT It can be an empty building that can be converted to retail, live and work environment, a business incubator, a farm, an...

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Business Planning

Business Adventure Marketing 1-2-3-4-Days | Whitewater Fishing-Hunting-Rafting | Idaho | Oregon Example

Posted by on Feb 8, 2017

Are you really living?  When was the last time that you started a business you love, or went Fishing, Hunting, Whitewater Rafting or Camping?  Happiness is about a marriage between what you love, and what you do with your time. Example:  America’s Rafting Company | Hells Canyon | Whitewater | Idaho – Oregon – Vacations About America’s Rafting Company America’s Rafting Company consists of Jarrett, Lauren, and our awesome guides. Jarrett and Lauren met in 2008 while living at a ski resort in Vermont. Jarrett had been spending his summers guiding and that next summer, he introduced Lauren to rafting. That was it. They have been rafting together ever since. Jarrett has been guiding for over 12 years throughout the United States. After owning a catering company together in Jackson Hole, Lauren and Jarrett decided to put their passions for rivers and food together. ..Read More Chartered and Private Trips Hell’s Canyon of the Snake River 4 DAYS OR 5 DAYS | 81 MILES Salmon River Canyons 4 DAYS | 62 MILES Salmon River Canyons 5 OR 6 DAY | 73 MILES Owyhee River Whitewater Rafting 3 OR 4 DAYS...

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Questions and Answers - Influence Marketing Services

2017 | Digital Marketing | A Complete Step by Step Guide

Posted by on Feb 16, 2017

How to elect a President over the dead body of the mainstream media: It is not really that hard.  You need to get the META data right, the distribution right (back-links), and the strategy right. Since nobody else is going to do it well, or exactly enough, everything you write ranks for the desired terms, and gets found and seen. In the examples below, each article ranks for multiple desired search terms on Google and the others.  Each is a template for successful content marketing.  By optimizing correctly, distributing correctly, and with the right strategy, you can do it too, if you are willing to get it exactly right. EXAMPLES: For instance: if I search Google for 4 Day Whitewater Rafting  Reservations idaho on Google I find H2O Idaho Whitewater Rafting and Fishing Trips at H2O Idaho.com line one number one in the organic SRP’s.  This is no accident. It was done with proper optimization of the site, and by writing, optimizing, and distributing an article digitally; this one: 248-447-7101 | H2O Idaho Whitewater Rafting and Fishing Trips Reservations | Salmon River This video on Facebook: https://www.facebook.com/pg/h2oIdaho/videos/...

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Recent Posts

4 Ways to Earn a Living from Home by Being Yourself in 2016

4 Ways to Earn a Living from Home by Being Yourself in 2016

May 11, 2016

Last years’ guide was about 1001 ways to make a living. But this year, we do not have time to try things out and play around.   The timing has never been better to launch you new career of being yourself well.  The time is now to begin. Myself, I have done every lousy job imaginable, from digging a ditch, to working with nasty chemicals, to working underground breathing diesel smoke.  I appreciate what I have been doing since I quit my job and printed up a homemade business card in 2001, and never looked back, over $10M in sales and 15 years ago.  I appreciate this so much, that I have dedicated my life to helping you do it too: 1. Simply blogging about what you love and care about It is not that hard.  You need something to talk about; anything, from gardening to dating to a specific specialty, to fashion, to technology..whatever you like to talk about.  Whatever that is, do it, do it online, do it optimized well, do it daily or weekly.  Whatever it may be, somebody shares your interests.  If you follow a few simple instructions, you will build an audience.  Somebody, some business, some politician, some enthusiast or entrepreneur, will want you to pay to reach that audience.  If you do it with me helping and training you, your audience becomes part of ours, over 20,000,000 who we can prove we that we have influence with here, and you can also offer that to your advertisers, and mine. 2.  Take over as a new media agency; local news and networking for a town, or niche.  I have a network if independent content marketers, with 90% of the money going to those who do the work. 3.  Use affiliate links, and passive revenue models to monetize the blogging and social media marketing and profiles that you must do anyway to promote your primary business – get paid for marketing instead of paying for it. 4.  Fire your boss, hire yourself, as I did 15 years ago, and go into business for yourself.  The only question is, other than the blog and instant rankings (which you can buy here...

2016 | Being the Dominant Force in a Competitive Market like Real Estate

2016 | Being the Dominant Force in a Competitive Market like Real Estate

May 3, 2016

In 2016 it is not good enough just to have a template website, no-matter how beautiful it is. If you must compete in as competitive a local search market as Denver Colorado MLS Listings Google Search, these searches are all but dead, populated by behemoth lead generators like Realtor.com and Zillow.com and Trulia.com, and the larger franchiser sites themselves; and also populated by your peers, competitive agents and brokers A-Z. Traditional Real Estate Marketing and Advertising is a high stakes game involving larger and larger advertising budgets split between an assortment of these lead generators, with questionable and constantly changing value statements, and niche marketing and detective work to find leads. Understandably, the consumers of real estate services, the homeowners themselves, want to deal with largest brokers, and not be filtered through lead generators, who cause them to be contacted by 7 salespeople at the same time, with competing and confusing offers during an already stressful ordeal, although that is exactly what they find when they run broad searches, even neighborhood searches, and do their research within an area. Now things have changed: enter new media, local search, content marketing, PPC (paying more than anybody else per click until your money runs out), PPL (Pay per lead to these same lead generators), PPA (pay per action to lead generators), pay per column-inch Print advertising (newspaper, local print, yellow pages, visitors guides) and the cost of entry becomes formidable. So how do you reach more and more prospects, generate more and more traceable leads and hits and phone calls, and eventually reach everyone in town on a smaller budget? One way to compete is to sponsor the largest social network and Facebook group in your town or niche, and build your own, local, niche, and/or topic specific audience using New Media – in other words, become the media. Most of the Internet is populated with duplicate, regurgitated, repetitive spam, which nobody is looking for.  But little of this is seen by anybody, because Google and the others have found ways to use software, and user feedback from social media, to filter the cream to the top, and rank only the source of original and relevant,...

2016 Trans-Media Publishing | The Brave New World to Come

2016 Trans-Media Publishing | The Brave New World to Come

Apr 26, 2016

We have been writing yearly Guides since 2008 about how to be a new media advertising agency  NICHE CONSULTANT for any location or niche market, and how such an agency can promote and feed it’s clients’ businesses without or in conjunction with other spending. Hear are two real life examples if how very talented people are using their skills to promote themselves and clients by so doing: I. CHRISTIE HSIAO I have personally watched Christie since 2010 – before she was the huge success that she is now:  you could have blown me over with a feather when she told me what she was going to do – then she did it!  Her success is amazing, and her cause – well now it is mine too! Christie Hsiao, Founder and CEO of SERENITY MEDIA GROUP, a global entertainment company devoted to creating high quality film, TV, and digital media projects that uplift and inspire. Serenity uses fun, engaging popular fiction and non-fiction projects to educate, provoke thoughtful inquiry, and spread positive messages. What sets Serenity apart is the resources and relationships Christie has cultivated within the China/US industry.Christie’s business sensibility and strong working relations in US and China entertainment industry which has given her the vision to create quality entertainment that is uplifting, international in scope, and catalyzes change. Christie believes in the unique power of a story to raise awareness and to compel societal transformation. She serves as creative director for all of Serenity’s projects, as well as overseeing all aspects of marketing strategy, business development and expansion.Christie Hsiao is a known forward thinking executive today with a vision to connect and uplift people of all ages and cultures around the world. As a liaison between US and China, Christie has established a myriad of working relationships with key players in Asia and US. She works with top executives and major companies in film, TV, music, art, publishing, merchandising, concerts/events, branding and marketing. With Christie’s network and resources, she is known to create win-win relationships and innovative solutions.The specific combination of Ms. Hsiao’s Western business sensibility and strong working relations in Asian entertainment industries combine to uniquely position Serenity Media Group as a bicultural...

101 | Internet Real Estate | How to build it – how to monetize it – what it is worth

101 | Internet Real Estate | How to build it – how to monetize it – what it is worth

Mar 24, 2016

Eastern Washington Real Estate Listings | Premier Solutions Realty Real Estate Brokers-Agents | Easy MLS Search for Yakima-Tri-Cities Area 509-591-4411 I have been telling people, since 2001, that they need to own their own self-hosted WordPress custom website: It needs to be the source of unique in all the world content Each image, each video, each audio file, every post, page must be optimized for search This is Internet Real Estate – it has value at very little cost Each piece of unique in all the world data must be linked back to you The effect is cumulative, permanent traffic and rankings Back then, most people just said “Huh?” Perhaps now that I have a documented, provable audience of over 20 Million whom I have influence with, 15 years later; perhaps now you are ready to listen:  According to this article from Fortune.com: “Digital Ad Sales Will Pass TV Spending Very Soon – some say 2017” The New York Times reports that a pair of ad agency-owned research firms—Interpublic Group’s IPG 0.70% Magna Global and Publicis Groupe’s PUB ZenithOptimedia—are both confident that digital media is set to surpass TV on ad spending within only a few years. Try to get this: you now see Superbowl class advertising and mainstream copyrighted content  all over YouTube and Facebook videos.  Fortune 500 advertisers are all over social and mobile media; so…now do you get it?! According to this article “Thanks to Mobile, Internet Ad Spending Beat TV Last Year“  Let me break this down “Barney style” for you: new media is manufactured by the users, filtered by the users, owned by the users, and influenced by the users.  These can be done on purpose by what is now called “Influence” and “Content Marketing” or “Social Media Marketing” You once got your water filter from a door to door salesperson.  Now you can buy two with a pitcher at Walmart for about $13.00.  So it is with new media – the dumbed-down, hard pitch methods of what I like to call “Push Media”, in other words media that is controlled by the media, by distribution or by big money, is shrinking.  User-based media is exploding in a parabolic curve.   According...