Internet Advertising Consultant | Influence Marketing Services 541-982-9291

2016 Independent Publishing Markets – New Media-Merge Made Understandable

Small Business, Big impact!

As a small business owner, you are not alone!  There are millions of small businesses across the United States traveling the same road as you each and every day. Although your business operates in its own unique fashion, the cumulative impact of the small business sector is enormous, and there are trends in media and advertising that effect US all.

Small business is BIG! according to the SBA: SBA.GOV site - U.S. Small Business Administration

  • The 28 million small businesses in America account for 54% of all U.S. sales.
  • Small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s.
  • The 600,000 plus franchised small businesses in the U.S. account for 40% of all retail sales and provide jobs for some 8 million people.
  • The small business sector in America occupies 30-50% of all commercial space, an estimated 20-34 billion square feet.

Local Family Owned Small Businesses are the Life’s Blood of our Economy

“The small business sector is growing rapidly. While corporate America has been “downsizing”, the rate of small business “start-ups” has grown, and the rate for small business failures has declined.

  • The number of small businesses in the United States has increased 49% since 1982.
  • Since 1990, as big business eliminated 4 million jobs, small businesses added 8 million new jobs.”

We don’t need middle men or lead generators or Oligarchs or banks, because we have each other, our own media; very soon our own currency.

Local Family-Owned  Businesses – “Atlas” is about to “Shrug” and YOU are being asked to join us. Here are the trends that affect us all: according to The Wall Street Journal “Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index. (SMI), which tracks 80% of national U.S. agency spending, estimates that digital ad spending from October through June was up $3 billion compared to the year-ago period, with about $1 billion in “organic” growth, meaning it wasn’t at the expense of any other media segment’s budget. SMI says that the rest of digital’s growth is being fueled by the flow of ad dollars away from traditional media, particularly TV. The research firm estimates $1.1 billion of national TV ad dollars, $400 million in local TV and syndication spending, $350 million of print ad dollars and $150 million of radio spending flowed to the digital bucket from October to June, compared with the year-earlier period. Despite digital media’s rapid growth, television still accounts for the bulk of marketers’ ad spending. SMI estimates advertisers spent $25.5 billion on national TV and $6.4 billion on local and syndicated TV from October through June, in comparison to $22 billion spent on digital over those nine months.”

 Meanwhile, more and more of us are opting out of Cable and Satellite Television:

Due to demand, and digital alternatives, the Main Stream Media is compelled to make their content available online, or to lose their audience all together:

According to Digital Trends

“A revolution has begun. Fed up with constantly increasing prices, endless fees and taxes, and programming packages that include 40 channels you don’t want for every one that you do, cable and satellite customers across the US are kicking their service providers to the curb by cutting the cord and sourcing their TV programming elsewhere. ”

And it does not stop there: according to Pew Research

“Steep revenue and circulation declines across the newspaper industry have left many newspapers struggling. Over the past decade, weekday circulation has fallen 17% and ad revenue more than 50%. In 2014 alone, three different media companies decided to spin off more than 100 newspaper properties, in large part to protect their still-robust broadcast or digital divisions.”

So where does all this leave you, the small, independent, often family-owned small businessperson, when planning your advertising?

The good news is that it leaves US in the drivers seat!

By aggregating our ever-increasing buying power, and leveraging our advertising with a blend of digital media leveraged by, and fed from fading traditional media (which still has reach, especially with older consumers), we can literally take over, eliminating the megalomaniacs, lead generators, and behemoth middle men who buy our markets, then sell them back to us, per click, per lead, or per column inch until our money runs out, without contributing anything of value to US, or our customers! 

Current Partial Listing of My Audience:

Google+:

3,969,012 members
37

197,624 members
99+

5,703 members
28

99+

99+

1,075,070 members
99+

175,295 members
99+

369,342 members
99+

15,072 members
99+

17,614 members
99+

478 members – Private
14

46,198 members
99+

99+

1

2

150,317 members
99+

1,680 members
99+

536 members – Private
10

99+

38 members
19

17 members
16

99+
62 members

6 members

Facebook:

GROUPS YOU MANAGE

GROUPS YOU’RE IN

Linkedin

  • Social Media Marketing Gurus

    Social Media Marketing Gurus

  • Big 4: CCIM, FIABCI, RICS & NAR global collaborative OPEN real estate group

    Big 4: CCIM, FIABCI, RICS & NAR global collaborative…

  • 1Chief Branding Officer (CBO) Networks

    Chief Branding Officer (CBO) Networks

  • 22Consultants Network

    Consultants Network

  • Consultants Network | Africa

    Consultants Network | Africa

  • Consultants Network | Asia

    Consultants Network | Asia

  • Consultants Network | Europe

    Consultants Network | Europe

  • Consultants Network | Finance

    Consultants Network | Finance

  • Consultants Network | IT & Technology

    Consultants Network | IT & Technology

  • Consultants Network | Mergers & Acquisitions

    Consultants Network | Mergers & Acquisitions

  • 1Consultants Network | Middle East

    Consultants Network | Middle East

  • Consultants Network | North America

    Consultants Network | North America

  • Consultants Network | Online & Social Media

    Consultants Network | Online & Social Media

  • Consultants Network | Operations & Process

    Consultants Network | Operations & Process

  • Consultants Network | Project Management

    Consultants Network | Project Management

  • Consultants Network | South America

    Consultants Network | South America

  • 1Consultants Network | Strategy

    Consultants Network | Strategy

  • Consultants Network | Supply Chain

    Consultants Network | Supply Chain

  • Consultants Network | Sustainability

    Consultants Network | Sustainability

  • Consultants Network | UK

    Consultants Network | UK

  • Global Vehicle Exporters

    Global Vehicle Exporters

  • Houston Hamptons, Texas and Global Real Estate Group

    Houston Hamptons, Texas and Global Real Estate Group

  • 2Inman News - Real Estate Connect

    Inman News – Real Estate Connect

  • 29Innovative Marketing, PR, Sales & Social Media Innovators Innovation Network by Gerald Haman

    Innovative Marketing, PR, Sales & Social Media Innov…

  • 14Mobile Marketing & Advertising

    Mobile Marketing & AdvertisingSecret Group

  • 1NetParty - Business and Social Networking Events for Young Professionals

    NetParty – Business and Social Networking Events for…Secret Group

  • Perks 4 VIP

    Perks 4 VIPSecret Group

  • Real Estate Investor Insider Strategies

    Real Estate Investor Insider Strategies

  • San Antonio, Hill Country, Texas & Global Real Estate Network

    San Antonio, Hill Country, Texas & Global Real Estat…

  • 20SEO SEM Social Mobile (Digital Search & Internet Marketing)

    SEO SEM Social Mobile (Digital Search & Internet Mar…Secret Group

  • Zuklu - International Real Estate Marketplace

    Zuklu – International Real Estate Marketplace

91)


I have the power, the numbers, the rankings, the momentum, the know-how…
Why buy from anyone else? 541-982-9291 or  rothmanisrael@gmail.com

Original Article is here: